The Newcreator’s Glossary

♥ indicates a term originated by Jack Martin Leith.

Anti-value ♥
The degenerative counterpart of value. Anti-value is more than dissatisfaction. It manifests as an experience of physical pain or emotional upset arising from a poorly designed or malfunctioning value generator, or from the denial of previously received and possibly taken for granted value. Read more here: What is value and how is it generated?
Badwill
If goodwill is an asset, then badwill is a liability. Badwill comes about when customers or other beneficiary set members make public their experience of anti-value generated by the enterprise. Badwill can play out in the form of decreased revenue, loss of clients or suppliers, loss of market share, or damaged reputation—sometimes so great that it brings about the demise of the enterprise.
Beneficiary
A person, group or enterprise gaining some sort of value by virtue of an enterprise’s existence, its activities or the value generators (products, services, facilities etc.) it produces. See also Stakeholder. Read more about beneficiaries, beneficiary groups and beneficiary sets
Beneficiary group
A cluster of entities that gain value from an enterprise in the same way, such as customers, suppliers or investors. Read more about beneficiaries, beneficiary groups and beneficiary sets
Beneficiary set
The complete set of beneficiary groups for a given enterprise. Read more about beneficiaries, beneficiary groups and beneficiary sets
Co-creation meeting ♥
See Meeting, co-creation.
Concept
A fully-formed idea or set of ideas.
Create-the-new ♥
A modifier similar in meaning to innovation but wider in scope. For instance, the making of this glossary was a create-the-new project rather than an innovation project.
Create vs. generate
An enterprise creates a value generator (such as a product or a service) which generates value when the beneficiary interacts with it. An enterprise cannot create value — it can only create value generators.

Creative power
A person’s innate (see George Land, 1968) ability to manifest that which generates value. The creation could be anything from a conversation or a glossary to a cathedral or a space rocket. See also Power; Value generation capability.
Creative powers, seven
Newcreators have at their disposal seven creative powers, each corresponding with a certain part of the body. They are named Devotion, Realisation, Materialisation, Intent, Conceptualisation, Imagination, and Faith. Read more about the seven creative powers
D-field
Degenerative field. See also G-field.
Degenerative
The converse of generative. Having the intention or result of generating anti-value, or inhibiting or limiting value generation, or nullifying generated value.
Downstream
Distant from the source. Happening later in a sequence of activities. See also Upstream.

Faith
Trusting acceptance. On this website, faith is used as a secular term, not a religious one. Read more about faith
G-field ♥
Generative field. The G-field streams from the unmanifest into the manifest through the crack in time. Edward Matchett refers to it as media and in various other ways. In the Carlos Castaneda books, it is named intent: “the force that creates and animates the universe”. In his 1937 bestseller Think and Grow Rich!, Napoleon Hill calls it Infinite Intelligence. In Talking with Angels, the Angels call it light. Anthony Blake, who knew and collaborated with Edward Matchett, wrote: “It would be quite good to consider media along the lines of something seeking to manifest through us.” Read more about the G-field. See also D-field.
Generate vs. create
See Create vs. generate.
Generative
Having the intention or result of generating value. Seeking to create that which improves people’s lives and makes the world a better place. World-enriching. There are two levels of generative action. Level 1 is concerned with generating value for others (“give a man/woman a fish”). Level 2 is concerned with creating that which generates value for others (“teach a man/woman to fish”).
Holistic
A credible definition of holism must itself be holistic, but the limitations of language make this impossible. Contrast with Reductionism. See also Wholeness. View the article What does holistic mean?
Imagination, creative
“Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which ‘hunches’ and ‘inspirations’ are received. It is by this faculty that all basic, or new ideas are handed over to man.” Source: Think and Grow Rich! by Napoleon Hill. Read more about synthetic and creative forms of imagination
Imagination, synthetic
“Through the faculty of synthetic imagination, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of he who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination.” Source: Think and Grow Rich! by Napoleon Hill. Read more about synthetic and creative forms of imagination
Incarnation Here, incarnation means the series of create-the-new actions leading from possibility to actuality. The newcreator is assisted in this work by the seven creative powers and three superpowers.
Inclination A particular disposition, especially a liking or preference; tendency. Source: Collins English Dictionary, via The Free Dictionary.
Infinite intelligence
A term used by Napoleon Hill, having a similar meaning to the G-field. Read more about Infinite Intelligence
Intent
At the universal (pervasive, macro) level, intent is “the force that creates and animates the universe”. Source: Don Juan Matus, via Carlos Castaneda.To avoid ambiguity, I refer to macro intent as the G-field.

Read more about the G-field and see what other names people have used

At the personal (micro) level, intent is the call of the heart: a fervent desire to enrich the world, or a particular piece of it, with value, meaning and joy. Read more about intent

Intervention
A shrewdly-designed action or set of actions taken in order to bring about a shift from Now (the current state of affairs) to New (the desired state).
Joy

Learn this:
There is only one certainty, and that is joy.
Everything can be explained: joy has no explanation.
We cannot explain why we are joyful.
Joy is our task.
What you receive is a source of joy for the joyless.

Source: Talking with Angels; oral text by Hanna Dallos; transcription and commentary by Gitta Mallasz

View this excerpt in context

Read more about joy
Manifest realm
See Realm, manifest.
Matus, Don Juan
A Yaqui Indian ‘man of knowledge’ who was the teacher of Carlos Castaneda. Many consider him a fictional character. Some say he was Castaneda’s ‘double’.

+ The double Meaning
That which makes life and work truly worthwhile. Source: Edward Matchett. Read more about meaning
Meeting, co-creation ♥
A collaborative gathering taking place over half a day, an entire day or several days, and usually forming part of a broader programme of work aimed at solving a pressing problem, effecting a desired change or bringing into being something new that will generate value for customers or users and other beneficiaries. Such a meeting brings together diverse stakeholders, often in large numbers (the upper limit being constrained only by the capacity of the preferred venue) and with widely-differing agendas and perspectives, in order to discuss issues of heartfelt concern, share ideas, pool knowledge, explore possibilities and devise plans for sustained collaborative action. Read more about co-creation meetings
Meta generator ♥
A meta generator 1 is a producer of value generators (products, services etc.) — typically an enterprise. A meta generator 2 is a producer of meta generators, such as an entrepreneur. See graphic here.
Mundane, the
See Reality, mundane.
Mundane, Transcend the
Transcend the Mundane is a superpower formed of Faith, Intent and Devotion.

Read more about the Newcreator’s second superpower: Transcend the mundane

To transcend the mundane means to break free from the confines of mundane reality and activate creative imagination.

See also Mundane reality.

Nagual
Pronounced “nah-wa’hl”.
With his characteristic wry humour, don Juan Matus explains the nature of the tonal and the nagual in The Totality of Oneself; The tonal and the nagual, excerpted from Tales of Power, by Carlos Castaneda. See also Primal reality.
Newcreate ♥
Newcreate is a way of transcending the mundane, creating the new and enriching the world, or a particular piece of it, with value, meaning and joy. The originator of Newcreate is Jack Martin Leith,
Newcreator ♥
A Newcreate practitioner.
Now-to-New ♥
An umbrella term covering innovation, change, problem solving, development, and other activities involving a shift from the present situation (Now) to what’s needed instead (New) with the aim of generating widespread value.
Potent
Having great power, force, influence or effect. To the newcreator, it means showing great value generation potential.
Power
The capability of doing or accomplishing something. Source: Random House Kernerman Webster’s College Dictionary via The Free Dictionary. See also Creative power; Value generation capability.
Readiness work ♥
Readiness work enables newcreators to prime themselves for the showing up of a high potential concept by becoming immersed in the dimensions, demands and dynamics of the project and having a felt sense of the new reality in which the envisioned value will arise. Among several purposes, Readiness work enables a group to access creative imagination.
Reality, mundane
Mundane reality (the mundane, first attention, the tonal) is the everyday world, a default reality where people spend most of their waking lives. The mundane is a world of descriptions. If it can be named, described and explained, it’s part of mundane reality. It is the sum total of everything that meets the eye, everything we know, everything in our world, everything the rational mind can imagine.

The first attention basically consists of everything that ordinary man considers it means to be human. It is the reality that has been constructed and developed in order to deal with the daily world and encompasses an awareness restricted to the physical body.

Lorraine Voss, Female Warrior (view)

See also Transcend the mundane.
Reality, primal
Also known as second attention and the nagual, primal reality is an indescribable place of pure perception. Primal reality cannot be described, only experienced. It is raw reality, untamed, unfiltered, uncodified and unconceptualised. The newcreator must be tuned into primal reality in order to fully activate creative imagination.
Realm, manifest
The universe and all it contains. Everything that exists. Realised possibility. The manifest realm is dimensioned (located in spacetime), describable and knowable. Also known as first attention, the created world (Talking with Angels) and the tonal (Don Juan Matus, as told by Carlos Castaneda).
Realm, unmanifest
The source of everything that exists, has existed and could exist. Infinite possibility. The unmanifest realm is dimensionless (not located in spacetime), indescribable and unknowable. Also known as third attention, the creating world (Talking with Angels), eternal dimension (Edward Matchett) and Source (Rick Ruben and others).
Reductionism
An attempt or tendency to explain a complex set of facts, entities, phenomena, or structures by another, simpler set. Source: American Heritage® Dictionary of the English Language, Fifth Edition. The converse of reductionism is holism.
Sophiagenics

The essential discipline for producing intelligent change and progress, necessary new patterns and new orders of things and ideas; not a formula for perpetuating proven patterns and orders. It is not merely the causal agent of external change and progress, but also of important radical internal developments, up to full maturity, and being truly wise. Self reliance is exchanged in each new moment of Sophiagenic application for a total reliance on Creation itself: the one source that has structured and empowered all the organisms of nature since the ‘big bang.’ The continued practice of Sophiagenics converts logic-bred thinking into an exact instinct and illumination, in which ‘media’ (the perpetual emanations and creative action of the one source of Creation) and matter (existing creation) combine naturally and organically to make and extend meaning in and for each new moment.

Edward Matchett, via The DuVersity.

Stakeholder
An individual, group or organisation that is, or could be, impacted by a project, initiative, policy or activity, either positively or negatively. See also Beneficiary.
Superpowers, three
The seven creative powers combine to form three superpowers: Transcend the Mundane (Faith + Intent + Devotion), Enrich the World (Imagination + Realisation), and Create the New (Conceptualisation + Materialisation). Read more about the seven creative powers and three superpowers
System

A system is a whole that consists of parts — each of which can affect the system’s behaviour or properties.

The parts of a system are interdependent — therefore no part or collection of parts of a system has an independent effect on it.

A system is therefore a whole that cannot be divided into independent parts.

The essential or defining properties of any system are properties of the whole — which none of its parts have.

A system is not the sum of the behaviour of its parts — it’s a product of their interactions.

If you were to select the best parts from all the models of automobile in the world, you could not assemble them into the world’s best automobile — in fact you couldn’t create an automobile at all, because the parts don’t fit together.

It is foolish to seek to improve the quality of a part of the system unless the quality of the system as a whole is simultaneously improved.

Source: Russell Ackoff, If Russ Ackoff had given a TED Talk. summarised by Geoff Marlow

“System is illusory. All systems we fancy we observe in nature are merely constructions of the observer, and the ‘interconnected web’ or ‘system’ view of the universe is no more than a fairy tale.” Source: James Wilk, unpublished manuscript, my italics. See also Wholeness.
Toltec
“Man or woman of knowledge. The Toltecs were ancient sorcerer-seers, the receivers and holders of mysteries.” Source: Creative Victory, by Tomas. The Toltecs inhabited pre-Columbian Mexico. See also Don Juan Matus.
Tonal
Pronounced “toh-na’hl”.
Don Juan Matus explains the nature of the tonal and the nagual in The Totality of Oneself; The tonal and the nagual, excerpted from Tales of Power, by Carlos Castaneda. See also Mundane reality.
Transcend
To rise above or go beyond the ordinary limits of.
Unmanifest realm
See Realm, unmanifest.
Upstream
Closer to the source. Happening earlier in a sequence of activities. See also Downstream.

Value
Tangible or intangible benefit. The three main forms of value are economic value, conceptual value, and experienced value. On this website, I mostly talk about experienced value, which encompasses meaning and joy. Value is not delivered as if by Deliveroo. It is co-created when the beneficiary (e.g. consumer or user) interacts with the value generator (product, service etc.). See Wikipedia: Service-dominant logic and Evolving to a New Dominant Logic for Marketing (pdf; 18 pages) by Stephen L. Vargo and Robert F. Lusch. Read more elsewhere on this website: What is value and how is it generated?
Value, functional
The kind of value you only notice when it is absent. “Salt is what makes potatoes taste funny when you forget to put it in” (Anthony Rumgay). You rarely experience functional value — you only experience the anti-value that is generated when functional value is absent. Read more here: What is value and how is it generated?
Value generation capability
Latent power available to an individual, group or enterprise for creating the new and realising the value generation potential of the new creation. Recommended reading: How capabilities can unleash business performance, by John Hagel, John Seely Brown, and Maggie Wooll, on Deloitte Insights. See also Creative power; Power.
Value generation potential
The total amount of value a value generator, or meta generator (an enterprise for example), could be generating when no constraints are present. “The difference between capability and potential is that capability is the power or ability to generate an outcome while potential is currently unrealised ability” (source: WikiDiff). “Capability to do what now, versus potential to do what in the future” (source: Richard Mackinnon on SlideShare).
Value generator ♥
Something tangible or intangible that produces experienced value when the user interacts with it, such as a product, service, facility (this website, for instance), event (conference, party, festival), establishment (museum, theatre, restaurant), or artistic work (book, song, piece of music, painting, theatrical production).

Vision of realised potential ♥
A depiction — an actual picture accompanied by a vivid and compelling synopsis — of how the world will look, sound and feel when the person, group or enterprise is fully utilising its value generation potential and manifesting its intent without constraint.
Wholeness
“An undivided or unbroken completeness or totality with nothing wanting.” Source: The Free Dictionary. Wholeness is all-encompassing, transcending the dualistic nature of mundane reality, and cannot be reduced to parts (see Holism). Neither can it be reduced to a pithy definition or distilled into an elegant concept. “The Tao that can be told is not the eternal Tao.” Lau Tzu.
World-enriching
Seeking to generate significant value for customers or users, other beneficiaries and wider society.
Worldview
An individual’s set of fundamental beliefs and organising principles; his or her unquestioned assumptions about the nature of reality and the human place in it. A worldview is like the operating system in a computer, controlling operations behind the scenes but mostly outside the user’s awareness. When someone upgrades his or her worldview, certain things that were previously impossible become possible, and some things that were difficult become easy. Generally, a new worldview does not replace the old one, but subsumes it.

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