This symbol indicates a term originated or repurposed by Jack Martin Leith.

The degenerative counterpart of value. Anti-value is more than dissatisfaction. It manifests as an experience of physical pain or emotional upset arising from a poorly designed or malfunctioning value generator, or from the denial of previously received and possibly taken for granted value.

Read more here: What is value and how is it generated?

If goodwill is an asset, then badwill is a liability. Badwill comes about when customers or other beneficiary set members make public their experience of anti-value generated by the enterprise. Badwill can play out in the form of decreased revenue, loss of clients or suppliers, loss of market share, or damaged reputation—sometimes so great that it brings about the demise of the enterprise.
A person, group or enterprise gaining some sort of value by virtue of an enterprise’s existence, its activities or the value generators (products, services, facilities etc.) it produces. See also Stakeholder.
Beneficiary group
A cluster of entities that gain value from an enterprise in the same way, such as customers, suppliers or investors.

Read more about beneficiaries, beneficiary groups and beneficiary sets

Beneficiary set
The complete set of beneficiary groups for a given enterprise.

Read more about beneficiaries, beneficiary groups and beneficiary sets

Carlos Castaneda
Anthropologist Carlos Castaneda was born either in Peru in 1925 or in Brazil in 1931. He died 1998, having written 12 books, most of them chronicling his apprenticeship with don Juan Matus, a Yacqui Indian ‘man of knowledge’. Many people argue that the books are works of fiction and dismiss don Juan as a mythical character. Newcreators welcome wisdom from any source, real or mythical.

These are Castaneda’s books, in chronological order:

  1. The Teachings of Don Juan: A Yaqui Way of Knowledge
  2. A Separate Reality
  3. Journey to Ixtlan
  4. Tales of Power
  5. Second Ring of Power
  6. The Eagle’s Gift
  7. The Fire from Within
  8. Power of Silence
  9. The Art of Dreaming
  10. Magical Passes: The Practical Wisdom of the Shamans of Ancient Mexico
  11. The Wheel of Time: The Shamans of Mexico — Their Thoughts About Life, Death and the Universe
  12. The Active Side of Infinity
Read more about Carlos Castaneda on Mystery Tribune website
Co-creation meeting
See Meeting, co-creation.
An elaborated or fully-formed idea.
A modifier similar in meaning to innovation but wider in scope. For instance, making this glossary was a create-the-new project rather than an innovation project.
Create vs. generate
An enterprise creates a value generator (such as a product or a service) which generates value when the beneficiary interacts with it. An enterprise cannot create value — it can only create value generators.

How value is generated

Creative power
A person’s innate (see George Land, 1968) ability to manifest that which generates value. The creation could be anything from a conversation or a glossary to a cathedral or a space rocket. See also Power; Value generation capability.
Creative powers, seven
Newcreators have at their disposal seven creative powers, each corresponding with a certain part of the body. They are named Devotion, Realisation, Materialisation, Intent, Conceptualisation, Imagination, and Receptivity. Read more about the seven creative powers
Degenerative field. See also G-field.
The converse of generative. Having the intention or result of generating anti-value, or inhibiting or limiting value generation, or nullifying value.
An expression of the Newcreator’s wholehearted and enduring commitment to enriching the world with value, meaning and joy.

Read more

Distant from the source. Happening later in a sequence of activities. See also Upstream.

Upstream and downstream

For the Newcreator, faith does not mean belief in God. Rather, it means “a critical but curious mind’s readiness to adopt a reality model (even if provisionally) for which there is less than absolute, empirical proof”. The author of this definition, excerpted from his essay The Dialogic Imperative, is the late Jay B. Gaskill. Faith is the gateway to the seven creative powers. The Newcreator has faith as a constant companion.

Read more about faith

Generative field. The G-field streams from the unmanifest into the manifest through the gap in time. Edward Matchett refers to it as media and in various other ways. In the Carlos Castaneda books, it is named intent: “the force that creates and animates the universe”. In his 1937 bestseller Think and Grow Rich!, Napoleon Hill calls it Infinite Intelligence. In Talking with Angels, the Angels call it light. Anthony Blake, who knew and collaborated with Edward Matchett, wrote: “It would be quite good to consider media along the lines of something seeking to manifest through us.”

See also D-field.

Read more about the G-field.

Generate vs. create
See Create vs. generate.
Having the intention or result of generating value. Seeking to create that which improves people’s lives and makes the world a better place. World-enriching. There are two levels of generative action. Level 1 is concerned with generating value for others (let someone have a go on your bike). Level 2 is concerned with creating that which generates value for others again and again (let them keep your bike).
A credible definition of holism must itself be holistic, but the limitations of language make this impossible. Contrast with Reductionism. See also Wholeness. View the article What does holistic mean?
A partly formed thought, notion, suggestion or plan, prompted by a tacit or explicit question. An idea can be conceived at one of three levels of abstraction. Here are examples in response to the question “How might we bring Newcreate to people’s attention?”: website (level = general), social networking website (intermediate) and social networking website built on BuddyX Pro theme (specific). See also Concept.
Idea, breakthrough
A breakthrough idea is inspired (as if a gift of the gods), fitting (the peg fits the hole) and potent (showing significant value generation potential).
Imagination, creative
“Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which ‘hunches’ and ‘inspirations’ are received. It is by this faculty that all basic, or new ideas are handed over to man.” Source: Think and Grow Rich! by Napoleon Hill.
Imagination, synthetic
“Through the faculty of synthetic imagination, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of he who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination.” Source: Think and Grow Rich! by Napoleon Hill.

Read more about synthetic and creative forms of imagination

Infinite intelligence
A term used by Napoleon Hill, having a similar meaning to the G-field. Read more about Infinite Intelligence
At the universal (pervasive, macro) level, intent is “the force that creates and animates the universe”. Source: don Juan Matus, via Carlos Castaneda.

Warriors know that intent is the abstract, the element that propels the warrior; intent is the flow of things, intent is the pervasive force that causes us to perceive; power; the force that permeates everything; intent is what makes the world.

Source: Creative Victory by Tomas
To avoid ambiguity, I refer to macro intent as the G-field.

Read more about the G-field and see what other names people have used

At the personal (micro) level, intent is the call of the heart: a fervent desire to enrich the world, or a particular piece of it, with value, meaning and joy.

Read more about intent

A shrewdly-designed action or set of actions taken in order to bring about a shift from Now (the current state of affairs) to New (the desired state).

Learn this:
There is only one certainty, and that is joy.
Everything can be explained: joy has no explanation.
We cannot explain why we are joyful.
Joy is our task.
What you receive is a source of joy for the joyless.

Source: Talking with Angels; oral text by Hanna Dallos; transcription and commentary by Gitta Mallasz
View this excerpt in context
Read more about joy
Laity, the
That part of the economy in which individuals or groups are engaged in create-the-new projects on their own account and not under the auspices of an employer organisation. Here are some examples of such projects: establishing a YouTube channel, seeking to reopen a local train station or railway line, setting up a community radio station, revitalising a struggling community, and starting a business or nonprofit organisation,
Manifest realm
See Realm, manifest.
Matus, don Juan
don Juan was Yaqui Indian from northern Mexico, a man of knowledge (nagual, sorcerer, shaman, brujo, Toltec warrior) and the teacher of Carlos Castaneda. He is widely regarded as a fictional character, but Newcreators welcome wisdom from any source, real or mythical.
McGilchrist, Iain
Dr Iain McGilchrist is a psychiatrist, neuroscience researcher, philosopher and literary scholar. McGilchrist is the author of The Master and His Emissary: The Divided Brain and the Making of the Western World. His latest book is The Matter With Things: Our Brains, Our Delusions, and the Unmaking of the World.

VIew the page for Iain McGilchrist

That which makes life and work truly worthwhile. Source: Edward Matchett.

Read more about meaning

Meeting, co-creation
A collaborative gathering taking place over half a day, an entire day or several days, and usually forming part of a broader programme of work aimed at solving a pressing problem, effecting a desired change or bringing into being something new that will generate value for customers or users and other beneficiaries. Such a meeting brings together diverse stakeholders, often in large numbers (the upper limit being constrained only by the capacity of the preferred venue) and with widely-differing agendas and perspectives, in order to discuss issues of heartfelt concern, share ideas, pool knowledge, explore possibilities and devise plans for sustained collaborative action.

Read more about co-creation meetings

Meta generator
A meta generator 1 is a producer of value generators (products, services etc.) — typically an enterprise. A meta generator 2 is a producer of meta generators, such as an entrepreneur. See graphic here.
Mundane, Transcend the
Transcend the Mundane is a superpower formed of Receptivity, Intent and Devotion.

Read more about the Newcreator’s first superpower: Transcend the mundane

To transcend the mundane means to break free from the confines of mundane world and activate creative imagination.

See also Mundane world.

Mundane world (leftside, first attention, the tonal)
The everyday world, a default reality where people spend most of their waking lives. A world of descriptions. If it can be named, described and explained, it’s part of mundane world. It is the sum total of everything that meets the eye, everything we know, everything in our world, everything the rational mind can imagine.

The first attention basically consists of everything that ordinary man considers it means to be human. It is the reality that has been constructed and developed in order to deal with the daily world and encompasses an awareness restricted to the physical body.

Lorraine Voss, Female Warrior (view)
See also Transcend the mundane.
Pronounced “nah-wa’hl”. Rightside, second attention. Pure perception. The nagual cannot be explained, it can only be experienced. With his characteristic wry humour, don Juan Matus explains the nature of the tonal and the nagual in The Totality of Oneself: the tonal and the nagual, excerpted from Tales of Power by Carlos Castaneda. See also Tonal; Primal world.
Newcreate is a way of transcending the mundane, creating the new and enriching the world, or a particular piece of it, with value, meaning and joy. The originator of Newcreate is Jack Martin Leith.
A Newcreate practitioner.
An umbrella term covering innovation, change, problem solving and other kinds of project involving a shift from the present situation (‘now’) to what’s needed instead (‘new’). Find out more
Having great power, force, influence or effect. To the Newcreator, it means showing great value generation potential.
The capability of doing or accomplishing something. Source: Random House Kernerman Webster’s College Dictionary via The Free Dictionary. See also Creative power; Value generation capability.
Primal world (rightside, second attention, the nagual)
An indescribable place of pure perception. Primal world cannot be explained, it can only be experienced. It is raw reality, untamed, unfiltered, uncodified and unconceptualised. The Newcreator must be tuned into primal world in order to fully activate creative imagination.

Read more here: How Newcreators use mind, body and spirit to create the new and enrich the world

Readiness work
Readiness work enables Newcreators to prime themselves for the showing up of a high potential concept by becoming immersed in the dimensions, demands and dynamics of the project and having a felt sense of the new reality in which the envisioned value will arise. Readiness work enables a group to access creative imagination.

Read more about readiness work

Realm, manifest
The universe and all it contains. Everything that exists. The manifest realm is dimensioned (located in spacetime), describable and knowable.
Realm, unmanifest
The source of everything that exists, has existed and could exist. Infinite possibility. It is dimensionless (not located in spacetime), indescribable and unknowable.

Read more here: Intent: the generative impulse infusing mind, body and spirit

An attempt or tendency to explain a complex set of facts, entities, phenomena, or structures by another, simpler set. Source: American Heritage® Dictionary of the English Language, Fifth Edition. The converse of reductionism is holism.
Sensemaking / sense-making
Sense-making is about understanding the world in a way that allows us to take meaningful action. Source: Dave Snowden, The Cynefin Company (formerly Cognitive Edge).

The essential discipline for producing intelligent change and progress, necessary new patterns and new orders of things and ideas; not a formula for perpetuating proven patterns and orders. It is not merely the causal agent of external change and progress, but also of important radical internal developments, up to full maturity, and being truly wise. Self reliance is exchanged in each new moment of Sophiagenic application for a total reliance on Creation itself: the one source that has structured and empowered all the organisms of nature since the ‘big bang.’ The continued practice of Sophiagenics converts logic-bred thinking into an exact instinct and illumination, in which ‘media’ (the perpetual emanations and creative action of the one source of Creation) and matter (existing creation) combine naturally and organically to make and extend meaning in and for each new moment.

Edward Matchett, via The DuVersity.

An individual or group that has an interest in any decision or activity of an organisation.” Source: American Society for Quality. See also Beneficiary.
The act of making choices under uncertainty, constraints and competition. Source: Roger Martin | View source
Superpowers, three
The seven creative powers combine to form three superpowers: Transcend the Mundane (Receptivity + Intent + Devotion), Enrich the World (Imagination + Realisation), and Create the New (Conceptualisation + Materialisation).

Read more about the seven creative powers and three superpowers


A system is a whole that consists of parts — each of which can affect the system’s behaviour or properties. The parts of a system are interdependent — therefore no part or collection of parts of a system has an independent effect on it. A system is therefore a whole that cannot be divided into independent parts. The essential or defining properties of any system are properties of the whole — which none of its parts have. A system is not the sum of the behaviour of its parts — it’s a product of their interactions. If you were to select the best parts from all the models of automobile in the world, you could not assemble them into the world’s best automobile — in fact you couldn’t create an automobile at all, because the parts don’t fit together. It is foolish to seek to improve the quality of a part of the system unless the quality of the system as a whole is simultaneously improved.

Source: Russell Ackoff, If Russ Ackoff had given a TED Talk (video; 12:18). summarised by Geoff Marlow
“System is illusory. All systems we fancy we observe in nature are merely constructions of the observer, and the ‘interconnected web’ or ‘system’ view of the universe is no more than a fairy tale.” Source: James Wilk, unpublished manuscript, my italics. See also Wholeness.
“Man or woman of knowledge. The Toltecs were ancient sorcerer-seers, the receivers and holders of mysteries.” Source: Creative Victory, by Tomas. The Toltecs inhabited pre-Columbian Mexico. See also don Juan Matus; Wikipedia — Toltec Empire.
Pronounced “toh-na’hl”. Leftside. First attention. The sum total of everything that meets the eye, everything we know, everything in our world, everything the rational mind can imagine. Don Juan Matus explains the nature of the tonal and the nagual in The Totality of Oneself: the tonal and the nagual, excerpted from Tales of Power by Carlos Castaneda. See also Nagual; Mundane world.
To rise above or go beyond the ordinary limits of.
Unmanifest realm
See Realm, unmanifest.
Closer to the source. Happening earlier in a sequence of activities. See also Downstream.

Upstream and downstream

Tangible or intangible benefit. The three main forms of value are economic value, conceptual value, and experienced value. On this website, I mostly talk about experienced value, which encompasses meaning and joy. Value is not delivered as if by Deliveroo. It is co-created when the beneficiary (e.g. consumer or user) interacts with the value generator (product, service etc.). See Wikipedia: Service-dominant logic and Evolving to a New Dominant Logic for Marketing (pdf; 18 pages) by Stephen L. Vargo and Robert F. Lusch.

Read more elsewhere on this website: What is value and how is it generated?

Value, functional
The kind of value you only notice when it is absent. “Salt is what makes potatoes taste funny when you forget to put it in” (Anthony Rumgay). You rarely experience functional value — you only experience the anti-value that is generated when functional value is absent.

Read more here: What is value and how is it generated?

Value generation capability
Latent power available to an individual, group or enterprise for creating the new and realising the value generation potential of the new creation. Recommended reading: How capabilities can unleash business performance, by John Hagel, John Seely Brown, and Maggie Wooll, on Deloitte Insights. See also Creative power; Power.
Value generation potential
The total amount of value a value generator, or meta generator (an enterprise for example), could be generating when no constraints are present. “The difference between capability and potential is that capability is the power or ability to generate an outcome while potential is currently unrealised ability” (source: WikiDiff). “Capability to do what now, versus potential to do what in the future” (source: Richard Mackinnon on SlideShare).
Value generator
Something tangible or intangible that produces experienced value when the user interacts with it, such as a product, service, facility (this website, for instance), event (conference, party, festival), establishment (museum, theatre, restaurant), or artistic work (book, song, piece of music, painting, theatrical production).
How value is generated
Vision of realised potential
A depiction — an actual picture accompanied by a vivid and compelling synopsis — of how the world will look, sound and feel when the person, group or enterprise is fully utilising its value generation potential and manifesting its intent without constraint.
“An undivided or unbroken completeness or totality with nothing wanting.” Source: The Free Dictionary. Wholeness is all-encompassing, transcending the dualistic nature of mundane reality, and cannot be reduced to parts (see Holism). Neither can it be reduced to a pithy definition or distilled into an elegant concept. “The Tao that can be told is not the eternal Tao.” Lau Tzu.
Seeking to generate significant value for customers or users, other beneficiaries and wider society.
An individual’s set of fundamental beliefs and organising principles; his or her unquestioned assumptions about the nature of reality and the human place in it. A worldview is like the operating system in a computer, controlling operations behind the scenes but mostly outside the user’s awareness. When someone upgrades his or her worldview, certain things that were previously impossible become possible, and some things that were difficult become easy. Generally, a new worldview does not replace the old one, but subsumes it.
Evolution of worldviews, by Jack Martin Leith

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