A beneficiary is person, group or enterprise gaining some sort of value by virtue of an enterprise’s existence, its activities or the value generators (products, services, facilities etc.) it produces.
Why beneficiary and not the more widely-used term stakeholder?
A stakeholder is “one who is involved in or affected by a course of action” (Merriam-Webster).
A beneficiary, by contrast, is “a person who benefits or is expected to benefit from something” (Merriam-Webster).
So beneficiary is often the right term to use in a create-the-new context. Equally, there are occasions when stakeholder is more suitable.
Elsewhere on this website you may encounter the terms beneficiary group and beneficiary set.
A beneficiary group is a cluster of entities—individuals or organisations—that gain value from an enterprise in the same way, such as customers, community members, suppliers and investors.
A beneficiary set is the complete set of beneficiary groups for a given enterprise.
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